Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, social media profile, brand campaign or mascots.
Why Graphic Design?
A logo conveys the image and personality of a brand. You may want to consult with a professional designer or brand agency during this process to ensure that your logo is tasteful, effective and well-crafted. A professional designer will advise you on things like font, color, logo size, iconography and general design. They will also help you to design a logo that reflects or complements your brand name.
A brand campaign puts your company’s story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand’s narrative and public image, as well as differentiate your organization from the competition.
social media profile
Your social media profile helps you get found. Your social media profile helps you show business credibility to your target audience. Your social media profile makes you stand out from the competition. Your social media profile is a way of engaging with people who often become valuable connections and customers.
7 Steps to build brand
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your logo.
- Apply your branding across your business and evolve it as you grow.