Page-speed optimization is an important strategy that everyone should look at, and it is one of the key tools to have great Search-Engine optimization. Loading the website or a webpage is important, and if it does not load quickly, then the visitors of the website may quit and may lead to loss of conversions and revenue. Statistics say that web users can’t wait for more than 3 seconds for a website or a page to load. Your website or webpage should be speed enough and if not so, opt for a Page-Speed optimization strategy.

Now, you might get doubt regarding what is the site speed and page speed? Both are the same in technical terms but when comes to reality both are different. Page speed shows how long a user will wait to access a single webpage and Site speed is an average of many individual pages on a particular website.

Is it necessary to focus on the Page-Speed?

The answer is definitely Yes. For Example, if you own an E-Commerce website and your pages load faster, so that you can get more customers than normal. Now, think if an E-Commerce webpage doesn’t load quickly, then the people can turn to another E-Commerce website as your webpage is taking more time than the normal to load that may lead to loss of the potential customer, sales, and revenue. So, page speed is a very important for online marketing to attract more people and turn into your customers across the globe.

What affects the Page Speed?

Several metrics affect the page speed, and to understand here are some of the metrics:

Time to First Byte (TTFB)

Time to First Byte (TTFB) is the time taken by the web browser to receive the first byte of information from the webserver. It is an important factor that affects your web page speed. There are various tools to test the page speed like Google Page Speed Insights that can provide suggestions on which areas you need to focus on to increase your page speed.

Web Hosting

We often don’t care about the hosting while monitoring the Page speed, but web hosting can affect in loading the pages faster. Check that you run your website on the right hosting platform that increases your website or page speed. The factors that impacts the performance of web hosting are

• Geographical Area
• RAM’s size
• Bandwidth limit, and
• Multiple volumes on a single server

Plugins

There are also chances of plugins you use in your website that makes your page load slow. Check those plugins, and you have an option to activate or deactivate them. Necessary measures should take that slows your webpage like

• Install only required plugins
• Remove Inactive and redundant Plugins
• Install the latest updated plugins and compatible too
• Clear your website cache after removing the plugins
• Make sure you remove plugins that are inactive for a few months

Images

Images make your webpage looks attractive, and at the same time, they also affect your page in slowing down as images take a lot of bandwidth. To boost your loading speed of the webpage,

• Use compressed Images that can affect your webpage speed
• Optimize your images according to the guidelines of the Google

There is no particular answer on how to compress an image but follow the tips like

• Removing the metadata
• Using scaled images
• Automation can help your image optimize