Our mission
Enable commerce for SME business owners with AI-driven, fast, clear, and affordable tools. We believe every small business deserves enterprise-grade tools without enterprise complexity or cost.
Founded in February 2016, we've been helping thousands of business owners launch faster, sell on more channels, and automate the busywork that holds them back from growth.
Our values
Speed
Ship fast, iterate faster. We build tools that help you move at the speed of opportunity.
Clarity
No jargon, no complexity. Clear insights that help you make better decisions.
Ownership
Your data, your business, your control. We're here to empower, not lock you in.
Privacy
We never sell your data. Your business intelligence stays yours, always.
Timeline
Feb 2016
ULTREE founded with a mission to democratize commerce tools for SMEs
2017
Launched Etsy Intelligence suite
2019
Expanded to Amazon Intelligence and Billing Hub
2021
Launched Commerce OS and multi-channel sync
2024
Introduced AI-powered insights and Data & ML platform
2025
Serving 10,000+ businesses across 50+ countries