Privacy Policy
This Privacy Policy explains how Ultree ("we", "us", or "our") collects, uses, and protects information when you visit our website, use our platform, or interact with us.
We understand you are trusting us with information about your business and, in some cases, about your customers. Our goal is to keep that information as limited, predictable, and transparent as possible.
1. Scope
This Privacy Policy applies to:
- •The Ultree website at ultree.com and any subdomains we operate
- •The Ultree platform and related web applications
- •Communications you have with us by email, contact forms, or support channels
It does not apply to third-party websites or services that we do not control, even if you access them through links on our site.
2. Information We Collect
2.1 Information you provide directly
We may collect:
- •Contact details (name, email, business name, phone)
- •Account information (login credentials, preferences)
- •Details shared during onboarding, demos, or support
- •Content submitted through forms, surveys, or feedback tools
2.2 Information collected automatically
When you use our website or platform, we may collect:
- •Log data (pages visited, actions taken, timestamps)
- •Approximate location based on IP
- •Browser and device type
- •Basic usage analytics
This information is used for security, reliability, and improving the platform.
2.3 Information from integrations
If you connect third-party services, we may receive:
- •Product and catalog data
- •Order and transaction records
- •Listing or marketplace information
- •Non-sensitive customer order details
Exact data depends on permissions you authorize.
3. How We Use Information
We use information to:
- •Provide, maintain, and improve the Ultree platform
- •Help you connect and operate your commerce channels
- •Respond to questions and support requests
- •Analyze usage patterns for reliability and usability
- •Communicate updates, security alerts, and administrative messages
- •Send product updates or educational content (if you opt in)
4. AI & Data Analysis
Some Ultree features use AI or machine-assisted analysis.
AI may be used to:
- •Suggest improvements to product or listing content
- •Highlight patterns or inconsistencies
- •Provide draft language for content
AI does not make binding decisions on your behalf. Any third-party AI providers act as processors under strict agreements and may not use your data for unrelated purposes.
5. Legal Basis (EU/UK users)
Where applicable, we process data under:
- •Contract necessity
- •Legitimate interests (improving and securing services)
- •Consent (for optional communications)
- •Compliance with legal obligations
6. How We Share Information
We do not sell personal data.
We may share limited information with:
- •Service providers (hosting, analytics, support tools)
- •Integration partners you choose to connect
- •Professional advisors (legal, accounting)
- •Authorities, if required by law
Service providers act on our behalf and under agreements that limit their use of data.
Contact Us
If you have questions, you can contact us at: